About Us

Hey Everybody!

We're Na'Kisha and Ni'Kita (KishanKita for those that grew up with us) sisters and co-founders of Love YU Collective. Our first brand, Ni’Kita Wilson Beauty Chemist, was dedicated to celebrating the allure, strength and resilience of Black women. We’ve always been about that life!

 

In November 2020, we found ourselves having more conversations about our stressed lives and what it was doing to us (breaking out, lack of focus, feeling disconnected)....during the same time we came across a few studies reporting on how the health and well-being of Black women are being ravaged by normalizing chronic stress instead of coping with it… It’s literally killing us. 

 

LOVE YOU UNAPOLOGETICALLY

 

At that point we made the decision to do something about it and within one week Love YU Collective was born. Until Black women begin to put their health and well-being first and start incorporating self-preservation practices into their lives, we will not be able to live life and love to the fullest.

 

SELF-PRESERVATION IS NOT A LUXURY, IT IS A NECESSITY

 

Love YU Collective is a health and wellness lifestyle brand empowering Black women to prioritize themselves by putting our self-preservation needs first to reduce the impact of stress and take control of our emotional, physical and mental well-being. 

 

Kisha and Kita

Co-Founders, Na'Kisha and Ni'Kita (around 1980)